World Linker

Archive for the ‘Marketing’ Category

Using jargon, technical terms, abbreviations, and specialized vocabulary in email messages is filled with peril.  This language can lead to miscommunication.  And, this misinterpretation of terminology can be expensive in many ways.

1.    It can affect your professional relationships.

2.    It can make you, or your company, liable.

Relationships

Miscommunication can jeopardize business relationships.  Using jargon can crush the rapport you have worked so hard to build with customers or coworkers.
To read more on avoiding miscommunication visit: http://www.keepcustomers.com

A reader who receives an email message filled with technical terms and industry jargon may have several reactions – none of them good.  For example, the reader may become irritated, aggravated, or mad.  It’s a natural human reaction to become defensive when you encounter something you don’t understand.

The reader may also think you’re trying to be condescending, or that you’re trying to show off.  At the very least, the reader will become frustrated.  The person may, or may not, bother to ask you to “translate.”

Why subject your customers or coworkers to that type of treatment?  Don’t take the chance of ruining a good relationship with people by sending them information they cannot understand in email messages.

Liability

If a customer misunderstands information you have provided via email, and then acts upon it, who is responsible if something goes wrong?  There are liability issues involved with miscommunication.

For example, let’s say you are providing financial data to a customer, and he/she misunderstands that information.  If the customer makes a decision based on the miscommunication, it could lead to costly mistakes.

The “cost” to the customer may be monetary.  The “cost” to you may be a loss of credibility.  Misinterpretations can be expensive and embarrassing.  To learn more ways to avoid misinterpretation visit: http://www.keepcustomers.com.

Why take the risk?   Don’t put yourself or your customer in a risky situation.  Try to use clear wording and avoid potentially confusing technical jargon.

If you’re in the market for a business opportunity, the chances are good that you’ve explored a variety of ways to make money online and work from home. In truth, there are so many Internet business opportunities out there that it’s almost impossible to tell the best from the rest. And the grim reality is that, while thousands of people launch online businesses in the hope of achieving financial freedom, the majority end up making very little money at all, or worse, paying out more money to their uplines than they’re ever able to recoup.

The good news is that, with the right partnership, you can promote your existing business while multiplying your revenue streams. That way, you don’t have to rely on a single, make-or-break source of income. It’s a bit like planting a garden. It would never cross your mind to plant a single seed in the spring and count on that to feed your family throughout the summer. Instead, you’d plant many varieties of seeds, knowing that one or more will bear fruit as the seasons progress.

The Internet business partner you choose should be one that can provide you the one thing that is the downfall of most work from home opportunities: training. All too often, people who intend to succeed come up against their own limitations and fail to properly market their products. In our garden analogy, that’s like planting your seeds in a drought – why bother? The company you select should have a proven track record of Internet marketing success, and give you the water spigot and hose you need to tend to your business garden.

So, make sure to look for a company that provides you with training on topics ranging from online and offline marketing to back office functionality and goal setting. They should also be equipped to provide you with tutorials on a wide variety of powerful marketing techniques. After all, there’s stiff competition on the Internet, and in order to successfully compete, you need to know all there is to know about methods such as article marketing, blogging, email marketing, banner advertising, press releases, pay-per-click advertising, and viral marketing – just to name a few.

At the same time, being knowledgeable about Internet marketing doesn’t mean that you need to reinvent the wheel. Instead, look for a business opportunity that provides you with tools like professional lead capture pages, automated follow-up, a sales center, and a secure website. Ideally, they should also provide you with highly sought after products that you can re-sell – items like audios, videos, software, templates, and guides. This way, you can increase those revenue streams by earning a healthy commission on every sale, and still have the professional infrastructure in place to promote your existing business.

When you know what to look for, it’s not difficult to separate the best Internet business opportunities from the dregs. In no time at all, your seeds will have sprouted, your plants will bloom, and you’ll be reaping a bountiful harvest.

Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam.  The definition of spam is open to interpretation but most people agree on the fact that spam is equivalent to junk mail you receive at your residence. In general spam is unsolicited emails which are part of an advertising campaign. The term spam can also apply to message board postings which are posted solely for advertising purposes. This article will examine the differences between effective Internet marketing and spam.

First we will consider the use of message boards for the purpose of Internet marketing. Message boards are essentially online meetings places for Internet users who share a particular interest to exchange idea, ask or answer questions or just socialize. These message boards allow users to register and post messages. Most message boards have asset of guidelines which the users must follow when making posts. These guidelines may vary widely with some being very strict about acceptable content and others not being nearly as strict. It is important to follow these guidelines because failure to do so may result in the moderators deleting your account and other members not paying much attention to your posts.

Message boards are ideal for Internet marketing because they can provide a business owner with access to a specialized target audience. If you are in the business for finding jobs for employees who wish to telecommute, you might join a message board dedicated to working from home to find members who may be interested in your products. Here you may learn a great deal about the concerns of your target audience. You can also take the opportunity to post links to your website when appropriate and in accordance with the message board guidelines. This is considered to be smart Internet marketing. However, if you opt to respond to each and every post with a link to your website even when it is not relevant and do not offer comments of value to other members, they are likely to view your posts as spam. This can be damaging because these members may opt to avoid your website even if they have a need for your services.

E-newsletters and email advertising are one area of Internet marketing which is most likely to be viewed as spam if not done properly. Most Internet users to not appreciate unsolicited emails especially when these emails do not pertain to a subject that interests them. This is often the case when business owners buy email lists and send their advertisements to everyone on the list. This is not effective because you are not likely to reach a large population of your target audience. Additionally, recipients of the email may block your email address so future communications are automatically sent to a spam folder. Some recipients may even report you to their Internet service provider who may investigate the claim that you are a spammer. A better way to approach the concept of email marketing is to only send e-newsletters and advertisements to past customers who have specifically asked to receive such emails and potential customers who have requested additional information.